◉
AppChat AI Experts
AI-powered multi-channel support with Kanban CRM and advanced automations.
Learn more →
Service
CRM + WhatsApp Business API
Structured sales process, conversations that convert
Direct integration with the official WhatsApp API inside an intelligent CRM. Centralises support, organises the funnel and frees the commercial team.
Context
If leads arrive via WhatsApp and get lost in individual salespeople chats, you do not have a marketing problem — you have a commercial structure problem.
Most companies in Portugal and the Portuguese-speaking market receive high volumes of leads directly through WhatsApp. The problem is rarely a lack of contacts — it is the absence of a system that organises that flow.
We implement a CRM integrated with the official WhatsApp Business API — the version approved by Meta, not an unofficial extension that risks being blocked. Inside the CRM, each conversation becomes a tracked opportunity, follow-ups can be automated and metrics appear in real time.
The result is less disorganisation, more conversion and a sales team that spends time closing instead of searching for conversations on personal phones.
How we work
Support centralisation
All conversations in a single panel, accessible to the entire commercial team, with full history per contact.
Automatic follow-ups
Sequences that recover forgotten leads, automatic reminders and notifications — without depending on anyone’s memory.
Organised funnel
Each lead moves through clear funnel stages. You know where every opportunity stands at any moment.
AI in support
Integration with AI agents for initial qualification, frequent question responses and intent-based routing.
Expected outcomes
- More control over the sales process
- Higher conversion rate
- Less lead disorganisation
- Real-time metrics for decision-making
Frequently asked questions
Can I keep my current WhatsApp number?
In most cases yes, through a migration process to the official API. The number stays, the structure behind it changes.
Is the official API paid?
Meta charges per conversation initiated, at accessible rates. We present the estimate before implementation based on your current volume.
How does AI fit into support?
Typically with an agent that qualifies the lead in the first few minutes — collects basic information, identifies purchase intent and routes to the right person on the team.
Related services
⟐
AI Automations
Custom systems that turn manual processes into intelligent operations.
Learn more →Free diagnostic — where are you losing opportunities?
In 30 minutes we map where your company can automate, grow predictably and reduce reliance on paid ads.